This cooler holds 18 cans plus ice. The bottom compartment is fully insulated and the main compartment is waterproof with a heat sealed liner. This bag features a top dry compartment that has 2 zipper pulls for easy access, 2 side mesh pockets and a padded handle and adjustable shoulder straps. Other imprint areas: (3" diameter) Embroidery - diameter. (8.5"L x 5.5"H) Screenprint - Top Flap. (6"L x 5"H) Heat Transfer - Top Flap. (4" diameter) Embroidery - Top Flap.